Job description
Roles and Responsibilities
- To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand
- To plan various activities as per the phase wise Marketing Strategic plans
- . To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the management
- Weekly progress report should be submitted in brief to management about the activities assigned.
- Implementing marketing strategies that meet overall organizational goals
- Overseeing the marketing departments individual projects
- Liaising between the marketing department and upper leadership
- Managing relationships with the media and the wider community
- Evaluating the effectiveness of old marketing programs and the viability of new ones